To further reinforce the gaming culture and community, reruns of an arcade based game show from the 1980s known as Starcade were included in the daily rotation.
Icons focused mainly on developers, gaming publishers, and famous franchises in the industry such as Mario, Sonic the Hedgehog, Everquest, Valve Software, Shigeru Miyamoto, and Will Wright. Players focused mainly on celebrities' choices on video games, consoles, and showing off their custom personal computers. Building on the theme of the channel, shows such as Players and Icons were added. Cheat! (tips on games), Portal (focused on multiplayer online games), Pulse (news on the gaming industry), Judgment Day (currently known as Reviews on the Run, "two video-game gurus will opine on the latest entries") and (an interactive talk show on video games). The launch shows consisted of Arena (a digital sports-highlight game show), Filter (a Top-Ten countdown voted by viewers), Blister (focused on action/adventure game news), Cinematech (described as a showcase for the best high-end digital art), Sweat (focused on sports game news). This was repeated until the channel's first shows premiered. It featured the screen of a Pong board, with a game being played out. The network was launched with 13 original series, however, during the first few weeks of airing, on Comcast Digital Cable, the game Pong was shown. The initial concept was to create a service similar to TechTV but "geared more toward MTV's demographics". G4 was created by Comcast and Insight Communications and launched on April 24 2002. After 10 years of declining ratings, Comcast re-branded G4 as the Esquire Channel, starting January 1, 2013. It is headquartered in Los Angeles, California and owned by G4 Media, a division of Comcast. More recently, the channel has diverted its focus to general interest programming that targets male viewers aged 17–36, although video games are still represented by the channel. G4, also known as G4 TV, is an American cable and satellite television channel originally geared toward male viewers aged 12–28, devoted to the world of video games. In 2009, G4 expanded the format and debuted Season One of American Ninja Warrior, with Blair Herter and Alison Haislip as the hosts. With that as their foundation, they challenged viewers to imagine themselves as Ninjas, creating the American Ninja Challenge in 2007. G4 caught on to the fascination Japanese obstacle show Sasuke held over its American fans. G4 was home to the American broadcasts of SASUKE (as Ninja Warrior), and KUNOICHI (as Women of Ninja Warrior). Comcast holds a controlling interest in G4 Media, with EchoStar Communications Corporation holding a minority interest of approximately 12%. is the parent company of G4, a 24-hour cable and satellite television channel originally dedicated to video games.
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